Across the country, large chain pharmacies are closing hundreds of locations, leaving countless patients without convenient access to essential care. These closures have created sudden healthcare gaps, especially in rural towns and underserved urban areas. For independent and community pharmacists, this isn’t just a moment of disruption—it’s a powerful opportunity.
Now is the time to step up and position your pharmacy as the trusted, reliable alternative. Patients are looking for stability, access and personalized care. Here’s how you can proactively connect with them:
- Target Your Messaging
Identify areas impacted by nearby closures and launch focused outreach campaigns. Use local radio, community papers, social media or even door hangers to introduce your services to displaced patients. - Offer a “Welcome Package”
Encourage prescription transfers with friendly incentives like free delivery, discounted over-the-counter items or complimentary medication reviews. - Get Involved Locally
Show your support for the community by participating in or sponsoring events like school drives, health screenings or wellness fairs. Visibility leads to trust, and trust leads to loyalty. - Promote the Independent Advantage
Make sure patients know what makes you different: shorter wait times, one-on-one counseling, custom packaging, and services tailored to their needs.
If you’ve been thinking about expanding, this could also be the right time to explore opening a second location in an area left without a pharmacy. Healthcare access is a growing concern, and your presence could make a meaningful impact.
Chain pharmacy closures are leaving patients behind, but independent pharmacists have the flexibility, care and community connection to step in and fill the void. With the right strategy, you can grow your business while improving local healthcare access. And AAP is here to support you every step of the way. Contact us for more information about how AAP can help your pharmacy thrive.