It’s a fact that a significant portion of your customers likes watching videos. That’s why businesses are investing in producing video content for social media. And it doesn’t take a full-sized crew to make an effective marketing video. You can do it on your own with your cellphone.
As a video director, you need to make sure your video has good framing (camera is eye-level with you), good lighting and good audio. Pro tip: Invest in a wireless lavalier microphone that works with your phone for $20 and get a ring light to improve your video.
But, as a video producer, you need to consider:
- Who is your audience? Remember to answer why they should care about your message within your content or script.
- Brand your video. It can be as easy as showing your store logo on clothing or in the background.
- Grab the viewer’s attention in the first 5-10 seconds. But you need to know the ideal video length per social media platform. For example, TikTok is only 10-15 seconds, while Twitter is 20-40 seconds and Facebook is 30-90 seconds.
- Include a call to action. You HAVE to tell your audience what you want them to do. Do you want them to go to your website? Come in the store? Support an event?
With a little time, effort and strategy, you can easily share video content that’s of value to your patients and customers.